Virtual My Prudential RideLondon – Your Prudential Your Way

We hope you and your family have been keeping well during these challenging times.

In a parallel world, Prudential RideLondon would be fast approaching. The event – the world’s greatest festival of cycling – was due to take place on the weekend of 15 and 16 August 2020 but, as I am sure you understand, has not been able to go ahead in its traditional form this year.

This has been very disappointing for Breathing Matters as this is one of the annual events that helps us raise crucial funds for our research.

In April 2020, on what would have been the day of the 2020 London Marathon, you may remember the 2.6 Challenge was launched nationally to raise money for UK charities. Breathing Matters was blown away by the response from our supporters who raised thousands for our important research.

Now we want you to do the same again – but this time on wheels, with My Prudential RideLondon.

About My Prudential RideLondon

We’re celebrating the original August event weekend with My Prudential RideLondon: a free fundraising challenge that gives people the opportunity to get on their bikes – or scooters, skateboards, trikes, tandems, wheelchairs, penny farthings, unicycles – and raise money for your favourite charity – Breathing Matters of course!

Participants will be able to take on four challenges based on the traditional Prudential RideLondon weekend event distances:

  • My Prudential RideLondon-Surrey 100 – 100 mile cycle
  • My Prudential RideLondon-Surrey 46 – 46 mile cycle
  • My Prudential RideLondon-Surrey 19 – 19 mile cycle
  • My Prudential RideLondon FreeCycle – you choose your distance, anything from 1 mile!

How do I sign up and fundraise?

  1. Register at  – From here you’ll be able to pick your distance: 100, 46 or 19 miles, or set your own challenge.
  2. Join Team BM’s fundraising page at
  3. On either Saturday 15 August 2020 or Sunday 16 August 2020, complete your challenge and encourage your family and friends to take part too!

You get an app, you get certificates, you get selfies – you get the lot! 

The My Prudential RideLondon app will be available to you to download in the week before the event. The app will allow you to virtually compare your My Prudential RideLondon route to the world-famous Prudential RideLondon routes.  So, if you choose to ride the 100 miles, you may be taking part in Southampton, Birmingham or Newcastle, but the app will show your ride as if it was on the Prudential RideLondon route. Imagine the final 100m back to your home turned into the final 100m down the iconic finish stretch of The Mall! Once you have completed your ride, you will be able to download a personalised certificate, selfie frames so you can create your own finisher photos and crucially, you will have raised vital funds for Breathing Matters.

Tempted? Let us know and help get the message out there!

If you want to join in with My Prudential RideLondon, please let us know and share your challenge on our social media as your participation will hopefully encourage others to take part and raise money too.  As entry is free, why not get a team together? The more the merrier!!!

Thank you for helping

We would really love you to be part of a unique Prudential MyRideLondon experience, to raise much needed funds for Breathing Matters and to be part of the national campaign to save the UK’s charities.

Please help us get back on our feet and restart our important research.



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